All Blown Up
Marketing Strategy, Website Design & SEO, PPC & Paid Ads
Mission
Rebuild a custom cutout store so ordering one feels as fun as getting one: drop in a photo, pick a size, see the price.
Mission
Rebuild a custom cutout store so ordering one feels as fun as getting one: drop in a photo, pick a size, see the price.
Challenge
All Blown Up turns customer photos into big heads, life-size cutouts and full team sets, and the old Shopify store made that harder than it had to be. Customers could not see a price while they uploaded, and getting a whole team's photos in was clunky. Fundraisers ran on a separate form that took payment outside the store, so those orders never showed up in Shopify and had to be matched by hand.
Process
We rebuilt every page of the store around the photo, because the photo is the product. Customers drop in a whole team at once, and a running total stays on screen from the first upload to the cart. Fundraising moved inside the store and the old form was retired: each organization gets its own page where supporters order directly, 25% of proceeds go back to the organization, and every order is tagged with its fundraiser automatically. Behind the counter, the order email carries a single download of every customer photo at original quality, ready to print. Reviews were rebuilt in the site's own design, with verified-buyer reviews coming only from orders placed on the site, and every page got on-page SEO and structured data. The strategy started with a plan to bring every fundraiser into the store and widened into marketing direction for the business as a whole. On the ads side, we got All Blown Up's Google Ads account unblocked and managed its campaigns, and with the new store live we have taken the account back over.
