Galactic Gum
Logo, Branding & Package Design
Industry
Consumer Goods, Oral Care & CPG
Timeline
4 weeks
Mission
Build a brand identity as bold as the product behind it. Galactic Gum is reimagining oral care, and the visual system had to match that ambition while earning trust from health-conscious buyers.
Mission
Build a brand identity as bold as the product behind it. Galactic Gum is reimagining oral care, and the visual system had to match that ambition while earning trust from health-conscious buyers.
Challenge
Oral care defaults to clinical and sterile, and breaking that mold without losing credibility was the whole challenge. The brand had to feel fun and inventive without tipping into gimmick, and the packaging had to win over a curious first-time buyer and a loyal regular alike.
Process
We built the brand system around the founder's story and the product's core promise. Typography borrows from the clean, minimal side of sci-fi; the palette draws on deep space, nebulae, and planetary tones for packaging that stops you in the aisle. Every choice builds curiosity first and trust right after. The result sits somewhere between a dispensary shelf and a flagship Apple Store, exactly where Galactic Gum is headed.