The Essential Site
A premium website you can finally afford.
For the small service business with a dated site, or none at all. A custom, professional presence that earns trust, built by the studio behind our full client roster. From $899.
Custom-built for small businesses. No templates, no surprises.
95%
Client Retention Rate
5.0
Avg. Google Rating
Premium does not have to mean expensive. Same studio, same standards, a leaner scope that keeps it affordable.
The Essential Site
$899
starting price
A custom site designed around your brand and your offer. The kind of professional presence that usually costs several times this. Not a template with your logo dropped in.
- A 30-minute call to learn your business
- A look at your three closest competitors first
- A custom design matched to your brand, up to 5 pages
- All your website copy, written for you
- Your first draft within 5 business days of kickoff
- One round of revisions on the first draft
- Mobile-ready and fast on every screen size
- Built to WCAG 2.2 AA accessibility standards
- On-page SEO built in: titles, headings and structure
- A contact form wired straight to your inbox
- A simple CMS so you can update text and images
- Launch, plus a recorded walkthrough at handover
- 30 days of fixes after launch, on us
Not included
Domain registration, Photography, Logo and brand identity design. All three can be added on, along with your Google Business Profile, SEO setup and a blog, all below. Your domain stays billed by the registrar and you keep ownership of it; we only set it up for you. Hosting is part of a Care plan.
Studio work, without the agency invoice
Most studios start in the thousands for a custom site. We built a tighter, repeatable process so a small service business gets the same standard of work for $899. The look is premium. The price is not.
- 01
We learn your business. A 30-minute call about who you serve, what you sell, and what the site needs to do. No prep, no jargon.
- 02
We design, you react. A real, custom-designed site built around your brand and your offer. You react to a finished page, not a wireframe or a mood board.
- 03
You mark it up once. One round of revisions. Tell us what to change and we turn it around while the project is hot.
- 04
You launch. Most sites go live in about two weeks. Want us to keep it maintained and growing after? That is Care and the options below.
What to have ready
The sooner these land, the sooner you launch. We send the exact list after the call, so there is nothing to prepare beforehand.
- Your copy, or rough notes we can shape into it
- Photos and your logo, if you have them
- Your domain login, if the name already exists
Santa Barbara Work
For businesses you already know.
SYNRGY is the studio behind work for Paseo Nuevo and the Scheinberg Orthopedic Group. Hover over a frame and it scrolls the whole page for you.
Local Reviews
Santa Barbara businesses, on the record.
Every one of these is public, named, and a short drive from our office.
“Nick was super easy to work and communicate with. He's quick with revisions and takes critiques well. He gave me all the freedom I needed to create exactly what I envisioned for my website, all while still handling the technical aspects of web design that I'm not familiar with. He's also been very responsive when it comes to website maintenance and updates, long after the completion of the site. Super professional (and affordable).”
“Exceeded my expectations! I'm the Marketing Manager for Paseo Nuevo mall in Santa Barbara, and our company PRISM Places has hired SYNRGY repeatedly for various different photo & video projects. Nick continuously goes above & beyond to ensure we receive the exact content we need, not to mention he's a pleasure to work with! 10/10 recommend”
“Working with Nick and his company, SYNRGY Creative, has been a complete game changer for our architecture firm. The results have far exceeded our expectations. When we first started, our digital presence was virtually nonexistent. Thanks to Nick's strategic SEO work, we're now ranking on the first page of Google; something we thought would take months or even a year, but happened in a fraction of the time. Nick is smart, responsive, and genuinely knows how to deliver results. We're incredibly grateful for his help and can't recommend him highly enough to anyone looking to elevate their online visibility.”
Add-Ons
Build on the $899, then book.
Start with the base, toggle on what you need, and book your call right here with your build attached. The estimate is a starting number. We quote the whole thing for real on the call.
The Essential Site
The whole $899 base, always included.
Bigger build
More site than the five pages.
- 0
Extra pagesfrom $225 ea
Service pages, a team page, a second location. Flat rate each, past the five the base covers, and the copy for each one is written for you like the rest.
Booking or schedulingfrom $350
Customers book you straight from the site, wired into the calendar tool you already use.
Online storefrom $2,500
Sell up to 25 products with a real cart and Stripe checkout, built into the site rather than bolted onto it. Priced for a proper store, not a buy button.
Extra location page$300
A second address with its own map, hours and local search markup, so both locations can be found on their own.
Brand & polish
Look the part beyond the build.
Extra revision roundfrom $225
Another pass if the first round did not quite get you there. Most clients never need one.
Logo & starter brand kitfrom $950
A logo, colors and type that hold up well beyond the website, for a business starting fresh. A full brand identity is a bigger piece of work and its own conversation.
Photo & content shootfrom $650
No photos of your own? We shoot the photography and produce the content, so the site launches with images that are truly yours. The half day covers most small businesses.
Get found & grow
Turn the site into a channel. Take the first two together and save $150.
Google Business Profilefrom $350
Claimed, verified and built out for the local map pack: categories, services, hours and photos, plus a simple way to keep asking happy customers for reviews.
SEO setup$550
Analytics and Search Console connected, sitemap submitted, local business schema, keyword-led titles and descriptions, a full written competitor analysis and AI-search structured data.
Add a blog$350
Posts, categories and archives you write yourself. How a small business earns search traffic without paying for every click.
Galleries & collections$350
Project galleries, menus, team pages or anything else you want to add to and reorder yourself. Accounts for as many editors as you need are included.
Set up & move over
The admin nobody wants to do.
Domain & DNS setupfrom $175
We buy and wire up the domain for you. You still own it and pay the registrar directly, you just never have to work out which buttons to press. Hosting is part of the Care plan.
Business email setup$150
Email on your own domain rather than a gmail address, set up and tested so nothing lands in spam.
Platform migrationfrom $400
Already on WordPress, Squarespace, Wix or Shopify? We move the content across and set up redirects, so the rankings you have built come with you.
Your estimate
from $899
Toggle add-ons above to shape your build. A starting estimate; we set the real scope and price on your call.
Something else in mind? If it belongs on a small-business website, we've almost certainly built it. Bring it to the call and we'll quote it straight.
After Launch
A site is the start, not the finish.
Launching gets you found. Staying found is a different job. Care keeps the site working, SEO makes it earn. Start at $49 a month, take one ladder or both, and cancel whenever.
Care
$49 a month
Your site stays fast, secure and online without you thinking about it.
- Hosting and SSL certificate
- Software and security updates
- Daily backups you can roll back to
- Uptime monitoring, so we know before you do
- Small fixes when something breaks
Care+
$99 a month
You never have to touch the site yourself. Send the change, we make it.
Everything in Care, plus
- 30 minutes of content edits a month
- Priority turnaround on anything urgent
- Seasonal swaps: hours, offers, photos, staff
SEO
$199 a month
The setup gets you on the map. This is what keeps you there.
- Your Google Business Profile kept current: posts, photos, hours and services
- Your name, address and phone kept identical across Google, Apple Maps, Yelp and Bing, because Google cross-checks them
- New reviews watched and answered, with a simple way to keep asking
- Rankings tracked on the local searches that actually bring you work
- A monthly report in plain English, not a dashboard export
SEO+
From $299 a month
The site stops being a brochure and starts bringing in work on its own.
Everything in SEO, plus
- Two optimized blog posts a month, researched and written for you
- Keyword research that decides what those posts are about
- Internal linking, so new posts push traffic to the pages that sell
- On-page improvements as the rankings data comes in
- A quarterly call to reset the plan against what is working
Right Fit
Made for small businesses. Not for everyone.
The Essential Site fits when
- You run a small service business
- Your current site is dated, thin, or does not exist yet
- You want to look established without an agency budget
- You have a clear, simple offer to sell
- Five pages or fewer covers what you need
Talk to us about the full engagement when
- You need a full brand identity built first
- You want custom integrations or a large online store
- You have dozens of pages or multiple locations
- You have the budget for a full custom engagement
Questions
Before you book the call.
The things we get asked most. Anything else, bring it to the kickoff call and we will talk it through.
It is not cheaper work, it is a leaner scope. We kept the offer to what a small service business actually needs: five pages, one clear offer, a proven process we have run many times. That is what makes a custom, professional site possible at this price.
No. Every site is designed from scratch around your brand, your offer, and your photos. The whole point is that small does not have to look small.
A 30-minute call, a look at your three closest competitors, a custom-designed and mobile-ready site of up to five pages built to WCAG 2.2 AA accessibility standards, the copy written for every page, one round of revisions, on-page SEO, a simple CMS you can edit, launch, and 30 days of fixes afterwards. Your Google Business Profile, SEO setup, a photo shoot, a blog and ongoing care are available as add-ons, covered below. Your domain is billed by the registrar, and we can set it up for you if you would rather not.
That is fine, and common. Copywriting is included, so you are never stuck writing your own pages: we handle the words for you from what you tell us on the kickoff call. For photography, you can use your own images, or add a shoot and we will create them for you. Either way, you do not have to arrive with a finished site in hand, and missing photos never hold up your first draft.
Quick, without cutting corners. You will have your first draft within 5 business days of the kickoff call, and most sites go live in about two weeks. Speed is a bonus here, not the point. The point is a site that finally looks the part. If you are working to a hard deadline, say so on the call and we will tell you straight whether we can hit it.
Before we design, we look at your three closest local competitors: what their sites do well, and where they fall short. That shapes your page structure. It is a look, not a study. The full written analysis, with what they rank for and where the gaps are, is part of the SEO setup add-on.
Five, and five means five. Most small service businesses need a home page, an about, one or two service pages and a contact page, which is exactly what the base covers. If you need a sixth, it is $225 and includes the copy like the rest. We will work out the right number together on the call rather than discovering it halfway through.
It is built to WCAG 2.2 AA standards: semantic structure, color contrast that passes, keyboard navigation and alt text on your images. That matters for the people using your site, and it matters in California, where accessibility claims against small businesses are common. We build to the standard rather than certifying compliance, because what you publish after launch is yours to control.
Additional rounds are $225 each, and most clients do not need one. The revision limit is part of what keeps the price where it is, so we front-load the thinking on the call to get the first draft close. The copy works the same way: we write it once and refine it with the design in that same round.
Yes, and plenty of clients do. Start with the essential site, add Care so it is looked after, or Care+ if you would rather we made the changes for you. When you want the site bringing in work rather than just sitting there, SEO keeps you visible and SEO+ adds the content that grows it. Step up to a rebrand or a full growth plan later if it earns its place. The work you paid for here carries forward either way.
Let's Talk