PRISM Places
Web Development, SEO, Branding & Asset Design
Industry
Corporate Real Estate & Retail Mall Management
Timeline
2–3 weeks per build
Mission
Give three premier Southern California shopping destinations refined, high-performing websites, each true to its own community, while supporting PRISM's move into full-scale mall management on a tight turnaround.
Mission
Give three premier Southern California shopping destinations refined, high-performing websites, each true to its own community, while supporting PRISM's move into full-scale mall management on a tight turnaround.
Challenge
PRISM was taking over three high-profile retail properties at once, each with its own audience, a huge tenant roster, and existing brand standards. The sites had to launch fast, look polished, and stay easy for an internal team to run long after handoff. No templates, no shortcuts.
Process
We treated each property as its own project, matching every site to its surroundings, from the sun-drenched energy of Victoria Gardens to the coastal polish of Santa Monica Place and the local warmth of Paseo Nuevo. We integrated MappedIn for real-time store navigation, tailored a palette and type system to each venue (PRISM adopted one outright), and built a tenant layout the team can maintain itself.