Scheinberg Method
Marketing Strategy, Website Design & SEO, Content Creation, PPC & Paid Ads
Industry
Orthopedic Medicine & Regenerative Healthcare
Timeline
5 weeks
Live Project
Mission
Give Dr. Scheinberg's practice one website that explains PRP and BMAC as real options before joint surgery, and fold his two websites into it without throwing away the search standing either one had earned.
Mission
Give Dr. Scheinberg's practice one website that explains PRP and BMAC as real options before joint surgery, and fold his two websites into it without throwing away the search standing either one had earned.
Challenge
Patients weighing regenerative treatments arrive skeptical, and medical copy is unforgiving, so the site had to carry real clinical credibility and still move someone from research to booking. The practice was also split across two websites. rdscheinberg.com, the older one, ran on WordPress through a marketing vendor and drew most of the practice's search traffic. scheinbergmethod.com, built on Webflow, was the one showing up for treatment-cost searches. Twelve articles lived on both, and every old address still had to work.
Process
We rebuilt the site in our own code on Next.js, keeping the design patients already knew from the Webflow version, and went through every medical claim line by line with Dr. Scheinberg before launch. The content turns the science of PRP and BMAC into clear answers at each stage of the patient journey, and a targeted Google Ads campaign drove traffic while organic rankings built. Then we combined the two sites. We moved rdscheinberg.com off the vendor's hosting first, checking all 104 of its known addresses before and after the move, then merged everything into scheinbergmethod.com. A set of 325 redirect rules sends old pages, blog posts and former staff pages to the closest page on the new site, and a live run of 298 redirect checks came back with zero failures. Google Search Console accepted the change of address, and a third domain, regenortholeader.com, now forwards to the same site.
